Organizational aspects of network interactions

The article examines the organization of network interactions that have become the everyday experience of a person in modern digital multimedia culture. The limits and productive possibilities of network communication for creating individual and collective experience are analyzed. The importance of network interactions is emphasized for “smoothing” contradictions and “gaps” between local and global levels of modern cultural experience, as well as for individual self-realization in the activities of selected network groups. Online communities are considered as a new form of social solidarity, influencing the most important communicative, ideological and axiological positions of a person.