Comprehend the modern transformation: glamorous body

The object of research is becoming the human body, viewed from the standpoint of the present and its format glamorous life. The attitude to the body in the history of culture was mixed. The solid model created in different cultures and eras, did not always correspond to reality. The analysis found that under a glamorous social observed another twist in relation to the body. Today begins ignored its natural beauty, because of this emphasis on artificiality that makes the body of the constructor, modeled in accordance with the glamorous trends of various experts, but not the personality. Modern man (fully / partly) ready for all sorts of changes to your body. The body of modern man, losing the sacredness of the individual, and even intimacy, becomes the body-parade-for-others, showing a simulative existence, hiding I’m not giving the person satisfaction. As a result of the manipulation of advertising and cosmetic / surgery artificial body is alienated from its owner, that creates a lot of questions to which answers have not been found. It was revealed that the glamorous life of a format focusing on the aesthetic component, ignore the intellectual and moral aspects that can compensate for the shortcomings of corporal. In this regard, today is the problem of the revival of the intellectual, moral and aesthetic in the being of both the individual and society. The main methods of the present study is a phenomenological, dialectical, comparative and analytical, allowing to reveal not only positive but also negative effects of corporal glamorous contemporary practices. The results of the study can be used in scientific research in the study of modern social and glamorous standards.