The main advantages and disadvantages of the Harvard school of strategic planning (SWOT analysis)

The difficult economic situation around the world and in the country obliges domestic enterprises to pay special attention to strategic planning processes to ensure the effective functioning of business and achieve economic stability. This article discusses the practical application of SWOT analysis on the example of JSC APF "Phanagoria". The following are defined: object, tasks and main components of strategic planning. The strengths and weaknesses, opportunities and threats of the company have been identified.