The main advertising features (linguistic and extra-linguistic characteristics of English advertising texts)
Автор: Shevchenko A.A.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Филология
Статья в выпуске: 1-4 (1), 2016 года.
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The article describes the main linguistic characteristics of advertising texts modular advertising cosmetic companies Maybelline and MaxFactor: the active use of adjectives, the increased imperative of advertising messages. The results of the analysis of the extralinguistic component of advertising appeals.
Advertising text, modular advertising, linguistic characteristics
Короткий адрес: https://sciup.org/170184050
IDR: 170184050
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