Basic data collection methods

The relevance of this work is due to the fact that the collection of information is extremely important when conducting marketing research, as companies strive to update the offer, expand the range, improve its quality, etc. That is why firms need information and data that would inform them about the state of the market and would warn about various changes in the market situation. Based on this, it is very important to know and understand how you can collect the necessary data, what are the features of these data collection methods, and also how to apply them correctly and competently in practice. This article will discuss the various methods of data collection, and highlight their disadvantages and advantages.