Basic methods of strategic analysis the external environment of the organization and the state of the market

Автор: Shkanova E.V.

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 5 (33), 2019 года.

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The article is devoted to the analysis of the external environment of the enterprise. Methods of identification of threats and opportunities for the company are considered. Building a structural model of the market in which it operates.

Pest анализ, external analysis, competitor analysis, consumer analysis, market analysis, environment analysis, factors of the company's external environment, pest analysis, analysis of the near environment, porter's model, entry barriers to the industry, sources of market power

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Короткий адрес: https://sciup.org/140286438

IDR: 140286438

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