Main directions of advertising in modern conditions

In the article, the author presents the main directions of advertising development in modern economic conditions. It is necessary to take into account that advertising is constantly evolving, adapting to new technologies, changes in the behavior of the target audience and cultural trends. The use of artificial intelligence in advertising allows you to use data on user preferences and interests to create unique offers. Virtual and augmented reality allow you to create exciting advertising campaigns that involve the audience in the process of interacting with the product.