Main directions of managing the integration of companies into digital economy

Ensuring a long-term sustainable increase in the financial and economic efficiency of the functioning of organizations of various scales and profiles of activity in modern economic conditions directly depends on the pace and proportions of integration of economic entities into the space of an extremely dynamically developing digital economy - the leading segment of the modern post-industrial socio-economic system. At the same time, despite the relevance of the processes of integration of companies into the space of the modern digital economy, it should be noted that the management of such integration processes is often insufficiently scientifically grounded, characterized by a high level of not quite rational subjectivism, the presence of not fully developed integration models and methodology for assessing the financial and economic efficiency of the process we are considering. Digitalization is one of the most significant directions of increasing the level of financial and economic and scale of operational activity in modern conditions of the effectiveness of the activities of business entities of various forms of ownership, branches of the economic management. The purpose of the study is to systematize the main directions of managing the integration of companies into the digital economy. Objectives. To substantiate the relevance of managing the integration of companies into the digital economy, to systematize the main directions of using the economic potential of digitalization in the activities of modern business entities. In the course of the research, general scientific methods of logical and statistical analysis, qualitative and quantitative analysis, as well as methods of comparative analysis, systematization method, descriptive method were used. The article clarifies the content of digitalization as a special socio-economic process. The author systematizes the main directions of managing the processes of integration of modern companies into the digital economy, including in terms of operational management, financial management of organizations, personnel management, logistics technologies, etc. The expediency of modifying the management of digitalization of the activities of economic entities of the Russian economy in the context of the latest sanctions restrictions of 2022 is shown.