Main product strategies of pharmaceutical producers

Автор: Inyutkina L.V.

Журнал: Регионология @regionsar

Рубрика: Экономика региона

Статья в выпуске: 3 (72), 2010 года.

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Main product strategies of pharmaceutical goods producers such as development, production and marketing of original medicines and copying medicines having lost patent protection are considered in the article. As a result of the analysis of drawbacks of the mentioned ways for the development of a combined product strategy adapted to the possibilities of the majority of domestic producers is offered. The strategy will allow increasing their competitive ability.

Pharmaceutical goods, product strategy, medicines, generics, sales channels, life cycle management, dispensers, medical representatives

Короткий адрес: https://sciup.org/147222577

IDR: 147222577

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