The main ways of distributing the company's profits and increasing its profitability in conditions of imperfect competition

Currently, despite a certain development dynamics, many companies, due to both objective and subjective circumstances, are losing their business activity due to a decrease in financial stability. However, companies that achieve high financial results in the form of profits will not only maintain their market positions, but also develop their business, increase competitive advantages and enter new target markets. The relevance of the article lies in the fact that the company’s profit is the main goal, to which all its economic and economic activities are directed, and represents the net income that the company receives as a result of its work.. Profit as an economic category is a target complex indicator that characterizes the financial result of the company’s economic activity. Profit maximization is a complex process that significantly depends on the specifics of the company’s activities. The concept of profit from economic, marketing, managerial and other points of view has been repeatedly studied by domestic and foreign educational. Profit as an economic category and a criterion for evaluating entrepreneurial activity is a multi-valued concept, and one of the definitions that reveal the essence of this concept is the definitions of profit as an entrepreneur’s net income on invested capital expressed in cash, which is the difference between income received and production costs.