The main strategies of ecomarketing in tourism (using the example of the Nikolo-Lenivets art park)

The article is devoted to the study of new marketing strategies used in environmental marketing. The environmental situation around the world is becoming increasingly tense, so it is now necessary to pay special attention to environmental issues. All the environmental marketing strategies presented in the article are directly related to the concept of marketing mix, which was considered on the example of the Nikola-Lenivets art Park.