Basis for developing an enterprise investment strategy

The investment strategy of an enterprise is a key tool in the long-term planning of the development of an enterprise, since it is in it that the priority directions and forms of the enterprise's activity, their nature, and also the sequence of stages for the implementation of long-term investment goals are developed. The effectiveness of the developed investment strategy is a key link and condition in planning the development of an enterprise. The work considers the stages of development and principles of the investment strategy of an enterprise, the observance of which will significantly reduce the risk of an investment project or program and increase the competitiveness of an enterprise in the market.