Features of accounting, analysis and audit in trading activities

Resume: The article is devoted to the features of accounting, analysis and audit in trading activities. The most important sector of the national economy is trade. It plays a huge role in the activities of the entire world economy and is aimed at the sale and exchange of goods, customer service, delivery, storage and preparation of goods for sale. There are several types of trade: wholesale and retail. The scientific significance of the article lies in the formulation and solution of a scientific problem based on the theoretical and methodological approach of the impact of marketing on consumer behavior, improving research methods.