Formation of the historical and cultural brands of tourist destinations
Автор: Kandyba O.V.
Журнал: Вестник Российского нового университета. Серия: Человек и общество @vestnik-rosnou-human-and-society
Рубрика: Туризм и культурное наследие
Статья в выпуске: 2, 2013 года.
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Historical, cultural and natural heritage forms an attractive image of the territory and is one of the key factors for the territorial tourism product positioning. At the same time, the image of the cultural heritage has to reflect the greatest variety and attractiveness that is expressed in the brand image of the object. The article examines the characteristics and objectives of historical and cultural tourist destinations brands formation.
Короткий адрес: https://sciup.org/148160921
IDR: 148160921