Features of functioning and prospects for domestic television under active development of internet resources

The article describes the process of development of domestic television from theSoviet era to the present day. The main trends in the development of the televisionindustry and audience preferences are presented. The article analyzes the trendsin the development of the advertising market and the transformation within itssegments in the conditions of active development of Internet resources. The processesof transition of the audience to Internet services are studied. It is proved that withinactive development of Internet resources the development of domestic television asan Internet television has undeniable advantages.