Functional features of advertising and pr-texts in communicative sphere of the German university
Автор: Ilyina U.B.
Журнал: Вестник Волгоградского государственного университета. Серия 2: Языкознание @jvolsu-linguistics
Рубрика: Межкультурная коммуникация
Статья в выпуске: 1 (13), 2011 года.
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The article points out functional specifics of advertising and PR discursive texts in the PRdiscourse of the German University. The author differentiates PR and advertising discourses in the field of media discourse and reveals features of communicative form mergers in the PR-discourse of the German University.
Advertising discourse, co-related communicative forms, discursive text, emotive, aesthetic, societal and dialogue functions, mental design, promotion discourse, pr-discourse of the german university
Короткий адрес: https://sciup.org/14969511
IDR: 14969511
