Features of in-game advertising in mobile games

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The article discusses the main features of in-game advertising as an effective tool for promotion in mobile games. As statistics show, in-game advertising should become part of the marketing complex for enterprises of various industries. It was revealed that in-game advertising should not be excessive and overloaded. Advertising in games should be relevant for different target audiences.

Advertising, game monetization, mobile games, marketing, promotion

Короткий адрес: https://sciup.org/170199465

IDR: 170199465   |   DOI: 10.24412/2500-1000-2023-5-5-103-105

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