Features of in-game advertising in mobile games
Автор: Tkachev V.V.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 5-5 (80), 2023 года.
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The article discusses the main features of in-game advertising as an effective tool for promotion in mobile games. As statistics show, in-game advertising should become part of the marketing complex for enterprises of various industries. It was revealed that in-game advertising should not be excessive and overloaded. Advertising in games should be relevant for different target audiences.
Advertising, game monetization, mobile games, marketing, promotion
Короткий адрес: https://sciup.org/170199465
IDR: 170199465 | DOI: 10.24412/2500-1000-2023-5-5-103-105