Features of climatic characteristics application in technology of sales of tourism industry services

The importance of the problems discussed by the author of the article is manifested the most as online sales in tourism are introduced. When selecting the tour, the tourist has to use quantitative and qualitative characteristics of regional recreation systems, rather than a travel agent’s advice. As a consequence, there is a lack of clear and publicly available indicators, the application of which in sales technology would be effective. The universal approach based on the methodology of geoinformatics is proposed. It consists in creating large amounts of information concerning the properties of geosystems on the one hand, and the similar amounts of information concerning the buyer’s requirements on the other hand. At the same time the necessity of unification of climatic parameters and the selection of their evaluation criteria, depending on tourist destination peculiarities and seasonality is substantiated. Later on the author plans to use the proposed technique to study individual segments of the tourism market considering seasonal factors, the target audience, etc., as well as to construct integrated databases of supply and demand in the leading tourism regions. In the theory of recreational geography the proposed approach can be considered constructive for detailed study of the territorial systems, forecasting and planning.