Features of the political marketing and telecommunication technologies use in the media industry

T h e a r t i c l e s u b s t a n t i a t e s t h e r e l e v a n c e o f t h e u s e o f m a r k e t ing a nd t e l ec o mmu ni c ati o n t echn o l o g i e s i n t h e ec o n o mi c an d po l iti c al sp h e re s. Interactive media technologies are designed to replace passive forms of political communication, which should contribute to the formation of an informed and active citizen. In today’s market economy, special attention is paid to the political formats of interaction between government and society, as well as to the telecommunication technologies used in relation to the media industry. The article also deals with marketing information and telecommunication technologies, which are not only firmly established in the modern political process, but also have a direct impact on it, creating new phenomena and forms in the political life of society.