Usage pattern of house brands in retail trade networks
Автор: Medvedeva Yulia Y.
Журнал: Advanced Engineering Research (Rostov-on-Don) @vestnik-donstu
Рубрика: Социально-экономические и общественные науки
Статья в выпуске: 4 (55) т.11, 2011 года.
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A new approach to the category of 'house brands' as to the marketing tool accelerating the development of retail trade networks is offered. The principal directions of the house brands use in retail networks are specified.
Retail trade, brand, classification, competitive advantage, retail trade networks, house brands
Короткий адрес: https://sciup.org/14249588
IDR: 14249588 | УДК: 339.138
