Features of the economic strategy of the company "Toyota" in the world market

It is difficult for modern business to develop in the global and domestic markets without a certain strategy, which is especially important if the company is in a competitive environment and alternatives for consumers. This gives it a special advantage over its competitors, helps to attract new customers and strengthens the position of this company in the country's economy. Thus, the topic of our study reveals important aspects of the market system of many economically developed countries. Using the example of a successful Toyota company, we will look at the path of its success. One of the most important reasons for the development of the company is its marketing strategy, which is used in the international market throughout the world.