Peculiarities of expertise of trademarks that are contrary to public interests, principles of humanity and morality

The article deals with the problematic issues arising during the examination of designations that represent or contain elements that contradict public interests, principles of humanity and morality. The issues of legality of refusal to register such designationsare analysed. Practical examples of both rejected and registered trademarks with ambiguous semantic content, which may cause negative emotions and public indignation, are given.