Competition features of traditional television and streaming platforms in the field of sports broadcasting

The article substantiates the tendency of increasing competition in the mediaindustry in the digital economy. The competition between TV channels andInternet resources for being entitled to cover spor ting events is considered.Business models of television and streaming companies are compared, as wellas their advantages and shortcomings. The media industry market is analyzedconsidering current trends in digital technologies. Competitive advantages, waysof attracting audiences, and prospects for the development of the main actors inthe market are justified.