Peculiarities of marketing activity of dairy industry enterprises

In this study, the features of the dairy industry are considered, based on the main marketing tasks, namely, when choosing the level of product quality, based on demand, the most popular target audiences were identified, the corresponding assortment was identified, the peculiarities in the formation of the marketing and price policy, packaging material and the formation of an advertising campaign. Also, competitors were considered, which occupy the main share of the dairy market. The main problems of the industry are analyzed, which must be taken into account when forming marketing activities.