Features of the channel marketing activities organization in modern conditions

The article is revealing the main features and directions of marketing activity of TVcompanies in the Russian media space. The author examines the current state oftelevision and analyzes the factors influencing its development. The composition of the marketing toolkit of the TV company, consisting of «7P - product, place, price, promotion, people, physical evidence, process» is defined in the work, this makes it possible to form an effective and expedient marketing mix of the TV channel by taking into account the features of the television product consumption. The main factors influencing the quality of television programs play the key role in the development of the marketing strategy for the development of the TV channel. These factors within the framework of the proposed algorithm of marketing analysis of the television industry are analyzed in the article. Some ways are offered to increase marketing activity efficiency that focused on social and economic productivity of the television companies.