Features of movement of goods for personal use: analysis of modern trends and challenges

This article analyzes the features of the movement of goods for personal use in the context of globalization and the rapid development of e-commerce. It considers key aspects influencing the logistics chains of delivery of goods for personal use, including the impact of digital technologies, changes in consumer behavior, infrastructure development and legislative frameworks. The article analyzes the challenges facing market participants, such as ensuring supply security, risk management, reducing delivery times and optimizing costs. Possible directions for the development and improvement of systems for the movement of goods for personal use are proposed.