Features of the use of marketing tools in the promotion of services
Автор: Andriuk P.V., Romanovich V.K.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 1-1 (71), 2021 года.
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The article discusses the features of marketing tools used in the promotion of services on the market. The main differences between services and goods are revealed and the most effective methods of their promotion are determined. Additional methods of promoting services on the market, taking into account the current requirements of consumers, are studied in detail and proposed. New methods of promoting services based on the use of modern equipment and technologies are also considered.
Promotion, service, service sector, marketing tools, advertising, sales promotion, personal sales, social networks, public relations
Короткий адрес: https://sciup.org/170190102
IDR: 170190102 | DOI: 10.24411/2411-0450-2021-1003
