Features of the communication campaign design at different stages of the organization life cycle

The article discusses the communication campaign at various stages of the organization’s life cycle. Characterized by the importance of external communication for the effective functioning of the enterprise. The concept of communication campaign is described and its main tools are characterized. An overview of the organization’s life cycle is given, as well as analysis of enterprises in the field of sales, advertising and public relations when they are introduced into the process of developing and making management decisions at various stages of the organization’s development.