Features of radio advertising in the content information and entertaining programs
Автор: Ilyashenko D.V., Vorobjeva A.S., Ilyashenko V.D.
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Рубрика: Журналистика и реклама
Статья в выпуске: 6, 2013 года.
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Specific features of a radio advertising are considered. Types of advertising information and entertainment programs on radio are analysed. Examples of an advertising content on some radio stations are given. The conclusion is drawn on need of search of new approaches to advertising installation in various programs on radio station.
Advertising, radio, content, advertising campaign
Короткий адрес: https://sciup.org/146121307
IDR: 146121307
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