Features of the development of PR communications for the brand of an event

The article analyzes the role of event-based PR communications in building a brand and strengthening emotional connection with the audience. The key features of the development of PR communications for event events are considered, including content branding, the use of the experience economy and limited time frames. The requirements for verbal and non-verbal communications, the sequence of stages of planning and implementation of events are described. Special attention is paid to the importance of uniformity of the brand's visual style. The synergy of the described elements forms a unique product of event PR, which helps to increase brand awareness and form long-term relationships with the audience.