Peculiarities of formation and development of advertisement communication in the region

Автор: Komadorova I.V.

Журнал: Регионология @regionsar

Рубрика: Информационное пространство региона

Статья в выпуске: 1 (70), 2010 года.

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It is underlined that tight schedule in the course of advertisement activity development in Russia are reflected upon the specificity of domestic advertisement production. Regional advertisement allows solving market problems, promotes business development, but at the same time socio-cultural aspect of advertisement is very weakly developing. This means that regional socium is located at the earliest stage of the civilised information market formation.

Advertisement producer, advertiser, media communication, advertisement recipient, mass media, mass communication media

Короткий адрес: https://sciup.org/147221132

IDR: 147221132

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