Strategic management properties of small and large businesses

Автор: Astafyeva Olga Viktorovna

Журнал: Теория и практика общественного развития @teoria-practica

Рубрика: Экономические науки

Статья в выпуске: 5, 2018 года.

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Small and large businesses are affected by a variety of environmental factors; however, they have different opportunities for development that influence the behavior of managers when developing the strategy of the organization. The purpose of the research is to compare the approaches to promoting small and large businesses based on the analysis of strategic management. A hypothesis is proposed that the difference in opportunities for the small and large businesses development is reflected in the process of their strategic management. The theoretical and methodological basis of this study is the fundamental and empirical research of domestic and international scientists in the field of management, organizational theory, and strategic management. The above-mentioned issue is reviewed by means of the principles of system analysis, deduction and induction, abstract and logical as well as analytical approach. The stated points can be considered when developing the strategy of businesses.

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Strategy, strategic management, small and large business, corporate strategy, competitive strategy, business unit, diversification, differentiation

Короткий адрес: https://sciup.org/14939089

IDR: 14939089   |   DOI: 10.24158/tipor.2018.5.20

Статья научная