Features of territorial marketing in the conditions of globalization

Автор: Gritsenko N.A.

Журнал: Теория и практика современной науки @modern-j

Рубрика: Основной раздел

Статья в выпуске: 11 (53), 2019 года.

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In the context of globalization, the interdependence of economies is increasing, so cities, regions and countries compete for material and intangible resources, and globalization creates conditions for their free movement. In this regard, it is necessary to use a variety of means of communication and regulation in a market economy, in particular, regional marketing, to promote territories, solve problems of their socio-economic development.

Territorial marketing, region, globalization, marketing-oriented management

Короткий адрес: https://sciup.org/140274114

IDR: 140274114

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