The aspects of innovation management of a pharmaceutical company based on patent landscapes

The study describes the principles of building the innovation management system of a Russian pharmaceutical company based on the creation of patent landscapes. Patent landscapes are a comprehensive result of a patent search that demonstrates the current market position of a company in the context of the current portfolio of intangible assets. The study notes that it is necessary for pharmaceutical companies to start to carry out a comprehensive assessment of innovative projects to make a decision and launch a new drug. The author proposes to use patent landscapes as the core of a pharmaceutical company’s intellectual property management system to create an information platform for original drugs development. It makes it possible to raise the level of the Russian pharmaceutical industry. The author’s practical experience is used as an evidence base.