Features of N. S. Khruschshev’s visualization in the Soviet periodical press (1953-1964)

The article explores visual image of N.S. Khrushchev as a political leader. Papers The Pravda, The Izvestia, The Trud and magazines The Ogonyok, The Soviet Photo, The Soviet Union for the period 1953-1964 are documentary basis of work. Purpose of the article is identification of Khrushchev’s representation features. The Author’s attention was attracted by questions of Khrushchev’s image ideologization and his visualization in mass-media, use of symbols and allusions which create image of the thaw’s party leader. Author detects main features of the Soviet leader’s visual image through materials from official events, appointments and business trips: emotionality, smile, freeness, agility, friendliness toward foreigners. Author concludes that periodical press was fostered the «new» image of the Soviet leader, different from Stalin. The mass-media was became official party propaganda’s instrument which permitting to desacralize the Soviet power in consciousness of citizens.