Features of image perception of hotel "Mercure Saransk Center" by customers

Автор: Andronova A.A., Andronova N.V.

Журнал: Огарёв-online @ogarev-online

Статья в выпуске: 15 т.10, 2022 года.

Бесплатный доступ

The article describes the results of an empirical study of the image perception of a hotel by customers using the example of Hotel Mercure Saransk. The survey results and feedback from the hotel customers are studied and analyzed.

Image, consumers, hotel, perception, brand

Короткий адрес: https://sciup.org/147250180

IDR: 147250180

Статья научная