From the internet of things to the internet of behavior: state regulation of the digital transformation of the agro-industrial complex

One of the results of the digital transformation of the Russian agro-industrial complex was the mass use of Internet of Things technologies by market participants. The next stage of development is the transition to a new, even more promising concept - the Internet of behavior. In the article, the authors consider the conceptual and specific differences between the Internet of things and the Internet of behavior, demonstrate and identify the specifics of the development of this direction in agriculture. Special attention is paid to the interaction of subjects in the course of economic activity, the possibilities of influence and the transition to the subject-object paradigm. Due to the scale of the process and its importance for the national economy, there is a problem of its state regulation in the interests of eliminating these risks. The principles of the regulatory impact of the state to reduce risks are proposed, as well as the main factors of the model to increase efficiency and reduce technical and administrative barriers possible for agriculture. The technological minimum is defined, which allows us to talk about the need to establish a regulatory impact on the part of state structures. This model is aimed at solving not only the existing problems of economic entities, but also socio-economic and environmental problems.