From thing to brand: symbolic consumption practices as search for identity
Автор: Pronina I.N.
Журнал: Регионология @regionsar
Рубрика: Социология региона
Статья в выпуске: 4 (73), 2010 года.
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It is shown that globalisation processes influence human subjectivity. Its determination becomes more multifaced and active. Problems of a modern human being identity in the context of consumption practices are considered in the article.
Thing, brand, sign, consumption, identity, globalisation, glocalisation, trade mark, advertisement
Короткий адрес: https://sciup.org/147222587
IDR: 147222587
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