«Open marketing system» as a way of innovative enterprise supporting
Автор: Kolgan Maria V., Kolgan Pavel L.
Журнал: Вестник Донского государственного технического университета @vestnik-donstu
Рубрика: Экономические науки
Статья в выпуске: 4 (47) т.10, 2010 года.
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The creation of 'open marketing system' which can help a modern and active enterprise to respond dynamically to market changes is suggested. Open Source taken as a basis is a new marketing mix to supply and implement an innovative product or service.
Open source, involvement, commitment, innovative marketing, 'open marketing system'
Короткий адрес: https://sciup.org/14249401
IDR: 14249401
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