Expectations of the audience and the techniques impact a sports journalist in the electronic media

The article analyzes the phenomenon of the impact of sports television programs for a mass audience and research of this phenomenon. Moreover, there is a positive correlation between the material heard on the radio and watching a television show and a plethora of information in a superposition of these two components helps the perception. It is noted that in modern sports journalism is increasing the price of information accuracy. The audience in the sports world, the need for this reliability concern extremely diverse topics, episodes, items. It is the need is almost specific, though has a relatively new, increasingly important aspect of many fans, the fans and the fans for reasons of psychological credibility want to understand a particular sport more and deeper, and I want to move from the category of simply curious people in the category of connoisseurs. Another important component aspect of mediacatalyst is the characters who "inhabit" the content of the media. A big role in the presentation of the material plays the emotional lead and how they interacted with the audience, and what methods of presenting information used by the journalist in his work.