Guerrilla marketing in health care

In this article, the author talks about guerrilla marketing, as one of the types of low-cost measures to attract potential clients. Guerrilla marketing is a good solution with significant budget and limitation or financial difficulties of the company. Stand out distinctive features of guerrilla marketing from traditional promotion and marketing methods (marketing). The principal applications of this method of promotion with regard to health care. The result is a survey of respondents on the necessity and efficiency of application of methods of guerrilla marketing in health care.