Pedagogical means of formation of image of a student in an educational institution

The potential of the educational organization in the formation of the image of the student is substantiated and confirmed during the experiment. The author's definition of the concept «student image» is given, the importance of the educational potential of the educational organization in the formation of the student's image is substantiated. Organizational, educational and personal risks that expand scientific ideas about forecasting the effectiveness of the formation of the student's image are identified.