Perspectives for organizing halal tours in Crimea

The article focuses on ethnic tourism (halal tours), which is part of the general tourist flow of Crimea and Sevastopol. Ethnic tourism can diversify general tourist flow, the largest in summer period. therefor it is of particular interest. During the peak season, Crimea and Sevastopol are overloaded and cannot provide better service to a larger number of tourists. Ethnic tourism can be used as management tool for the tourist flow in the Crimea and Sevastopol, promoting the development of its territories. Analysis of the halal tours market in Crimea shows an insufficient number of offers, since the development and formation of this offer by the Crimean and Russian tour operators in general have started relatively recently. An increase in the level of diversification of the Crimean tourist product should be facilitated by the development of halal tours among incaming travel agents. Analyzing the program of the only certified halal tour in Crimea, we identified several problematic aspects that should be considered in creating and organizing halal tours in the Crimean region.