Prospects for the development of banking gerontomarketing

The article discusses the need for the development of banking gerontomarketing, taking into account the demographic changes in the client base of credit institutions. The peculiarities of the problem of the aging of the population of Russia are revealed, stratification of the category of citizens over 60 is carried out. The error of unattractiveness of concentration of attention of commercial banks to age clients is grounded and the basic directions of the bank marketing policy on service of gerontoprebiters of bank services are allocated.