Prospects for the development of event marketing in Russia

This article reveals a topic that is relevant in the modern world: - an assessment of the development prospects of event marketing in the Russian market. The author identifies the main factors influencing the event services market, as well as the main problems and disadvantages of this area. The article reveals the practical relevance of event marketing, as well as the main directions of its development. As a result, the main prospects for the development of the event marketing market are presented and analyzed.