Development prospects of domestic companies in the world market of fast moving consumer goods
Автор: Khochinsky Alexey Konstantinovich
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 3, 2016 года.
Бесплатный доступ
The article describes development prospects of Russian producers in the world market of fast moving consumer goods (FMCG). In the course of study, the author considers the peculiarities of carrying on business in the domestic and foreign markets, assesses positions of the Russian producers in different categories of consumer goods. Besides, the author identifies the most successful domestic producers in the world FMCG market.
Brand, рынок fmcg, retail, market competition, russian companies, fast moving consumer goods (fmcg) market, multinational companies, market shares
Короткий адрес: https://sciup.org/14938589
IDR: 14938589
