Prospects for the development of the e-grocery market in Russia under sanctions conditions

The article is devoted to the peculiarities of e-grocery market development as one of the key activities of companies in the FMCG segment. Author provides the definition of the e-grocery segment in the modern world. The relevance of the topic is determined by the rapid development of information technology in the FMCG sector, automation of the purchasing process, optimization of logistics chains and geographical expansion of the services provided. The dynamics and general tendencies of consumer behavior before the pandemic COVID-19 are also described and compared with the nature of demand during and after this period. Examples of companies which were able to gain a competitive advantage in this segment in conditions of economic turbulence are provided. One of the parts of an article is devoted to the analysis of key market indicators, such as trade volume, the number of orders made via mobile delivery applications, and the value of the average bill for online purchases. The study also discusses opportunities and recommendations for further successful presence in the segment, as well as estimates and forecasts the market development over the next few years in Russia. The conclusion contains the main outputs and describes the results of the work.