Persuasiveness in showing attitude towards mandatory vaccination against COVID-19: gender aspect
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The article considers the use of persuasion tactics by representatives of different socio-sexual groups. The analysis and comparison of the persuasive strategies performed by both men and women is carried out. Special attention is paid to the problem of identifying the producers of statements, which is caused by gender anonymity in the media discourse and difficulties in decoding the meaning of statements.
Media discourse, persuasiveness, gender, variability, producers of statements, persuasive tactics
Короткий адрес: https://sciup.org/147250308
IDR: 147250308
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