The first museum of Slavic mythology as a tourism brand of Tomsk

This article reveals the actual issue of regional tourism development of Tomsk region. The author considers the role of museums in the formation of a competitive tourism environment, which is able to attract the interest not only of resi- dents of this region, but also guests from across Russia and the world. This process is studied through the experience of Tomsk private museum - The First Museum of Slavic Mythology. The Museum has unique potential: original artists’ paintings, whose creative potential have been focused on the study and reproduction of history, culture and traditions of Slavic people. Special workshop of The Museum is the place, where each visitor gets a personal experience. That is a modern trend of tourism development. The First Museum of Slavic Mythology adapts its activities in accordance with the interests of visitors, finds channels for dialogue. The Museum implements socio-adaptive and educational functions. The Museum of Slavic Mythology also focuses on tourism as a particular form of work with audiences of all ages and social groups. The interactive character of every project corresponds with modern development trends both of cultural and leisure and tourism space of the city. The article describes several exhibitions, which are important for tourism development. These projects are focused on creation of brand of the city as an attractive Siberian cultural and tourism center. The article gives the assessment of the Museum activities according the specified theme of the article.