Platform economy: state, problems and development prospects

Автор: Repeva S.S., Minasyan А.А., Bokova A.А., Yukhimets V.I., Pervukhina E.V.

Журнал: Вестник Алтайской академии экономики и права @vestnik-aael

Рубрика: Экономические науки

Статья в выпуске: 8-1, 2021 года.

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In the modern world, technological progress definitely affects all areas of life, including the economy. With the advent of the Internet, it also became possible to use the business services on the Internet, which helped to implement the so-called ‘platforms’. Today, the platform economy is one of the sources of great changes in the global economic system, driven by technological innovation and the availability of online communications for people. The most successful global companies are platform giants, whose experience is used to analyze the current state of the platform economy in this work. The article is devoted to the study of the state, problems and prospects for the development of platform companies. With the growing importance of such a resource as personal data, the platform economy could dominate the market over the next decade, pushing companies in industries such as oil and gas production, finance, retail and many others into the background. More ambitious forecasts confirm the future dependence of all market sectors on the activities of digital platforms. The platform market is growing, both globally and nationally. Solving the problems of the platform economy and choosing the right directions is an important aspect of its subsequent development.

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Platform economy, platforms, platform giants, targeted advertising, user data

Короткий адрес: https://sciup.org/142230344

IDR: 142230344   |   DOI: 10.17513/vaael.1810

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